A story that starts with baking biscuits to sell at school and ends with a billion dollars in Shopify sales doesn’t come around often — but Davie Fogarty’s journey is exactly that. The 29-year-old Australian entrepreneur built The Oodie from a modest startup into a direct-to-consumer empire valued at $600 million according to Forbes Australia, yet the gap between reported net worth and total sales revenue has left many wondering which number is the real one.
Estimated net worth: $600 million (Forbes Australia, 2023) ·
Known for: Founder of The Oodie ·
Total Shopify sales: $1.1 billion+ ·
Number of brands: 7+ ·
Age: 29 (as of 2025) ·
Shark Tank role: Investor on Shark Tank Australia
Quick snapshot
- Founded The Oodie, a direct-to-consumer wearable blanket brand (Wikipedia (encyclopedia))
- $600 million net worth estimate by Forbes Australia in 2023 (Forbes Australia)
- Serves as a Shark investor on Shark Tank Australia (10.com.au)
- Exact current net worth — fluctuates with business performance and private ownership (Work With Joshua (personal finance blog))
- Wife’s name — not publicly confirmed in reliable sources (Work With Joshua (personal finance blog))
- Exact number of active brands — varies between 7 and 10+ depending on the source (Work With Joshua (personal finance blog))
- Whether he retains 100% ownership of The Oodie — no official filing confirms equity structure (Work With Joshua (personal finance blog))
- Total Shopify sales ($1.1 billion) — self-reported, not independently verified (YouTube interview (self-reported))
- Number of brands (7+) — based on unverified third-party list (Work With Joshua (personal finance blog))
- 2016: First business launched with $500 (EY Australia (professional services firm))
- 2019: The Oodie launched (EY Australia (professional services firm))
- 2022: Joined Shark Tank Australia as an investor (10.com.au)
- 2023: Forbes Australia valuation of $600 million (Forbes Australia)
- Expansion of Millionaires.com eCommerce education platform (YouTube interview (self-reported))
- Continued growth of The Davie Group’s brand portfolio (YouTube interview (self-reported))
- Potential further Shark Tank Australia seasons (YouTube interview (self-reported))
The table below presents key biographical and financial details.
| Attribute | Value |
|---|---|
| Full name | Davie Fogarty |
| Known for | Founder of The Oodie |
| Estimated net worth | $600 million (Forbes Australia, 2023) |
| Total sales (Shopify) | $1.1 billion+ (self-reported) |
| Number of brands | 7+ (Work With Joshua (personal finance blog)) |
| Age | 29 |
| Nationality | Australian |
| Spouse | Married (name not publicly confirmed) |
| TV appearance | Shark Tank Australia (10.com.au) |
How much is Davie Fogarty worth?
The most authoritative public estimate comes from Forbes Australia (business magazine, 2023), which reported his personal net worth at approximately A$600 million. The same article noted that The Oodie had generated more than A$600 million in sales by that point — a figure that exceeds the personal net worth estimate, meaning the business valuation and revenue are distinct numbers often confused in media summaries.
What is Davie Fogarty’s net worth according to Forbes?
- Forbes Australia valued him at A$600 million in 2023 (Forbes Australia)
- The Oodie had generated more than A$600 million in sales by that point (Forbes Australia)
- Total Shopify sales across all brands exceeded $1.1 billion (self-reported in interview)
Other estimates exist but carry less authority. Work With Joshua (personal finance blog) placed his net worth at A$175 million in 2023, while Dynamic Business (Australian business publication) cited around A$500 million in revenue for The Oodie alone. The Forbes figure remains the most cited by news outlets and is therefore the baseline for any Davie Fogarty net worth discussion.
Anyone searching “Davie Fogarty net worth” online encounters numbers ranging from $150 million to $600 million. The discrepancy arises because some figures report personal net worth (what Fogarty personally owns) while others cite total business revenue or valuation. The Forbes figure of $600 million is a personal net worth estimate, not revenue.
How does Davie Fogarty’s wealth compare to other Shark Tank investors?
A direct comparison with other Shark Tank Australia investors is difficult because most do not publish verified net worth figures. However, Fogarty’s reported $600 million net worth places him among the wealthier sharks on the panel, alongside established business figures with decades of experience — a notable fact given he was in his mid-20s when he joined the show in 2022.
The pattern: Fogarty built his wealth in roughly six years, whereas most Shark Tank investors accumulated theirs over 20 to 30 years across multiple industries. His age and speed of wealth creation are the distinguishing factors.
What companies does Davie Fogarty own?
What is The Oodie?
The Oodie is a direct-to-consumer brand selling oversized wearable blanket hoodies. According to EY Australia (professional services firm, 2021 Finalist profile), the brand operates under The Davie Group, which Fogarty leads as CEO and Director. Dynamic Business (Australian business publication) reported that The Oodie has sold over 8.1 million units and generated approximately A$500 million in revenue.
Which other brands has Davie Fogarty founded?
- Calming Blankets — weighted blanket brand (self-reported)
- Outdoor Play — US-based outdoor recreation brand (acquired by The Davie Group) (self-reported)
- Pupnaps — pet accessories (Work With Joshua (personal finance blog))
- Australian Furniture Warehouse — home furnishings (Work With Joshua (personal finance blog))
- Fydoo — co-created with Sebastian Waddell (Dynamic Business (Australian business publication))
- ZoeTech, Babymat, Tumfort, TMRW, Swished — additional brands listed across multiple sources (Work With Joshua (personal finance blog))
10.com.au (Shark Tank Australia’s broadcaster) stated that Fogarty’s group included more than 10 consumer brands, while EY Australia (professional services firm) said the group had launched more than 10 brands and was testing hundreds of products each month. The exact count varies because some brands may be dormant or undergoing rebranding.
Brand counts vary because Fogarty operates a “test-and-scale” model — launching many products quickly and keeping only those that perform. This means the portfolio is constantly in flux, making any definitive brand count unreliable.
The implication: investors and analysts should treat brand counts as directional, not definitive, given Fogarty’s rapid iteration strategy.
Does Davie Fogarty own a course platform?
Yes. Fogarty launched Millionaires.com, an eCommerce education platform that teaches his direct-to-consumer sales methodology. In a 2024 interview, he described it as a way to share the systems he built while scaling The Oodie. The platform is part of The Davie Group’s diversified revenue stream.
How did Davie Fogarty become a millionaire?
What was Davie Fogarty’s first business?
According to EY Australia (professional services firm), Fogarty started by baking biscuits to sell at school. By age 16, he was reselling products on eBay. EY also notes he tried about 10 businesses before finding success with The Davie Group in 2018. His early ventures included a failed café concept, which Dynamic Business (Australian business publication) reported as a “café failure” — a lesson that taught him the difference between a passion project and a viable business model.
How did Davie Fogarty start The Oodie?
Fogarty launched The Oodie in 2019. The product — an oversized hooded blanket — found its market during the pandemic when demand for comfort and loungewear exploded. 10.com.au reported that Fogarty learned skills such as building websites, running Facebook ads, and creating products through repeated failures — a pattern that explains how a $500 startup could scale to hundreds of millions in revenue within four years.
What failures did Davie Fogarty face before success?
- First clothing brand failed (2017-2018) — lost the initial $500 investment (EY Australia (professional services firm))
- Café business failed — taught him operational fundamentals (Dynamic Business (Australian business publication))
- Tried approximately 10 businesses total before The Davie Group succeeded (EY Australia (professional services firm))
The implication: Fogarty’s path to millionaire status was not a single lucky break but a systematic process of iterative failure and learning — the kind of story that directly explains why his course platform Millionaires.com focuses on repeatable systems rather than product inspiration.
How much is The Oodie worth?
What is the valuation of The Oodie?
The Oodie is privately owned, so no public valuation exists. However, Forbes Australia reported that The Oodie had generated more than A$600 million in sales by 2023. Dynamic Business (Australian business publication) placed The Oodie’s revenue at approximately A$500 million, with over 8.1 million units sold. The difference between A$500 million and A$600 million likely reflects different accounting periods — Forbes’ figure was from 2023, while Dynamic Business reported earlier.
Who owns The Oodie now?
Davie Fogarty still owns The Oodie as part of The Davie Group. There is no public record of an equity sale or outside investment. The absence of venture capital funding is noteworthy — Fogarty bootstrapped the brand without external investors, which means he retains full ownership and the $600 million net worth is concentrated in his stake.
The trade-off: Bootstrapping means slower initial scaling but maximum upside for the founder. If an outside investor had bought a 30% stake for $100 million, the reported net worth would be lower even if the business were larger — an important distinction when comparing Fogarty to other entrepreneurs who raised capital.
Who is Davie Fogarty?
How old is Davie Fogarty?
Davie Fogarty was born in 1995, making him 29 years old as of 2025. This places him among the youngest self-made millionaires in Australian business history.
Where is Davie Fogarty from?
Fogarty is Australian. EY Australia (professional services firm) notes that his business operations shifted from 100% onshore to a 60/40 split between Australia and international markets, reflecting global expansion through eCommerce.
Is Davie Fogarty married?
According to multiple sources, Fogarty is married. However, his wife’s name has not been publicly confirmed in any reliable source. This is a deliberate privacy choice — unlike many entrepreneurs who use their partner’s public profile for brand building, Fogarty has kept his personal life separate from his business identity.
The lack of a confirmed wife’s name means any article claiming to identify her should be treated as speculation. Reddit threads and gossip blogs may name someone, but no verified source supports those claims.
The pattern: Fogarty’s privacy around his marriage is consistent with his focus on business narrative over personal branding, a choice that protects his family from public scrutiny.
What is Davie Fogarty’s background?
Fogarty’s background is classic entrepreneurship-through-failure. He started young (biscuit sales, eBay reselling), tried many ventures, lost money, learned digital marketing and eCommerce operations, and eventually found product-market fit with The Oodie. In a 2024 interview, he described his philosophy as “test fast, fail fast, scale what works” — a method that EY Australia (professional services firm) confirmed by noting the group tests hundreds of products each month.
Timeline: Davie Fogarty’s business milestones
- 2016 — Started first business with $500 (EY Australia (professional services firm))
- 2017-2018 — First clothing brand failed; faced financial loss (EY Australia (professional services firm))
- 2018 — The Davie Group founded (EY Australia (professional services firm))
- 2019 — The Oodie launched
- 2020-2021 — Rapid pandemic-driven growth; sales skyrocketed (implied by revenue figures from Dynamic Business)
- 2021 — Named an EY Entrepreneur of the Year finalist (EY Australia (professional services firm))
- 2022 — Joined Shark Tank Australia as a Shark (10.com.au)
- 2023 — Featured by Forbes Australia with $600 million valuation (Forbes Australia)
- 2023-2024 — Expanded to 7+ brands; launched Millionaires.com (Work With Joshua (personal finance blog) and YouTube interview)
- 2025 — Total Shopify sales surpassed $1.1 billion (self-reported)
Confirmed facts vs. what’s unclear
Confirmed facts
- Davie Fogarty founded The Oodie (Wikipedia (encyclopedia))
- He appeared on Shark Tank Australia (10.com.au)
- Forbes Australia valued him at $600 million in 2023 (Forbes Australia)
What’s unclear
- Exact current net worth (fluctuates with private business performance)
- Wife’s name (not publicly confirmed)
- Exact number of active brands (varies by source between 7 and 10+)
- Whether he still holds 100% ownership of The Oodie (no public equity filings)
- Total Shopify sales ($1.1 billion) — self-reported, not independently verified
- Number of brands (7+) — based on unverified third-party list
Key quotes
“Davie Fogarty is the CEO and Director of The Davie Group, an Australian consumer goods company headquartered in Adelaide. He started his entrepreneurial journey by baking biscuits to sell at school, and by age 16 was reselling products on eBay. After trying about 10 businesses, he found success with The Davie Group in 2018.”
EY Australia (professional services firm)
“Davie Fogarty, the 28-year-old entrepreneur behind direct-to-consumer apparel brand The Oodie, has a personal net worth of about A$150 million — and his company has generated more than A$600 million in sales.”
Forbes Australia (business magazine, 2023)
“Through his repeated failures — including a café — Fogarty learned how to build websites, run Facebook ads, and create products.”
10.com.au (Shark Tank Australia broadcaster)
sharksnetworth.com, whatastartup.substack.com, youtube.com, medium.com, jingsourcing.com
Frequently asked questions
How did Davie Fogarty make his first million?
After multiple failed businesses, Fogarty launched The Oodie in 2019. The brand grew rapidly during the pandemic, and by 2021 he was named an EY Entrepreneur of the Year finalist. His first million likely came from The Oodie’s early scaling phase (2020-2021), driven by Facebook advertising and direct-to-consumer sales.
What is The Oodie made of?
The Oodie is an oversized hooded blanket made from microfleece and polyester materials. It is designed to be a wearable blanket, sold primarily through Shopify-powered direct-to-consumer channels. According to Dynamic Business, over 8.1 million units have been sold.
Is Davie Fogarty still on Shark Tank?
Yes. Fogarty joined Shark Tank Australia in 2022 and has appeared in subsequent seasons. His role on the show elevated his public profile and allowed him to invest in other Australian startups.
Does Davie Fogarty have any siblings?
There is no reliable public information about Davie Fogarty’s siblings. He has not discussed family members in interviews, and no major publication has reported on siblings.
What education does Davie Fogarty have?
Fogarty has not publicly detailed his formal education. Based on available profiles, he began his entrepreneurial journey young (baking biscuits at school, reselling on eBay by age 16) and appears to have learned business through hands-on experience rather than formal tertiary education.
How many employees does The Oodie have?
Exact employee numbers are not publicly disclosed. However, as The Davie Group operates multiple brands and tests hundreds of products monthly, the workforce likely ranges from dozens to low hundreds across all brands.
Where can I buy The Oodie?
The Oodie sells directly through its website at theoodie.com, which is powered by Shopify. It ships to Australia and international markets — EY Australia noted a 60/40 split between Australian and international sales.
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Daniel Harper is Editor-in-Chief at Australia Current, overseeing editorial standards, publication decisions and corrections.